About us

About us

The brands we work with

Deviate Cycles: Deviate is a relatively new company - established in 2016 in Scotland - and founded on the conviction of two friends, Chris Deverson and Ben Jones, that there were Better Bikes out there, just waiting to be made. But these wouldn’t be any old order-from-the-catalogue bikes, no. To produce the bikes they wanted to, Chris and Ben would have to turn away from the established path of suspension design - to deviate, if you will.




Ever thought of what MTB heaven is like? We never stop dreaming.

Locally owned shop based in beautiful British Columbia, Canada. By riders for riders. Custom wheel builds are our passion. It's our priority to represent & support local brands. We only stock products that we know and love. We work closely with TORCA, our local trail association to further improve and educate our local MTB eco-system.

Community Involvement

We are strong believers in cultivating and advancing the local MTB scene through education and supporting our local trail association TORCA. As part of our commitment to help improve our local trail system we offer a "TORCA discount" to active TORCA members on most of our products. To enroll in the TORCA discount program, please present proof of your TORCA membership during your next visit at our shop, we will add the details to your account and then the discount will automatically apply at checkout to items that are eligible. 

TORCA x IMBY Dream Bike Build - Over $30,000 Raised for Our Local Trail System (Fundraiser)

Sponsored by Oneup, Fox, Knolly Bikes, Weareone Composites